Our Research Methodology

Secondary research

We begin with published evidence. Typical sources include regulatory databases, clinical trial registries, company annual reports and investor presentations, trade associations, and public health statistics. This stage establishes the market structure, its main participants and the factors that drive demand.

Primary research

Published data rarely tells the whole story. We test our assumptions with people who work in the market, such as manufacturers, distributors, clinicians and procurement leaders. These conversations help us check pricing, adoption rates and competitive dynamics.

Market estimation

We build estimates from two directions. A bottom up model starts with units, patients or procedures and multiplies them by price. A top down model starts with broader healthcare spending and narrows it to the market in scope. Where the two differ, we investigate the gap rather than simply averaging it.

Forecasting

Forecasts combine historical trends with forward looking drivers such as demographics, disease prevalence, regulatory change, reimbursement policy and technology adoption. We state our key assumptions so that readers can test them against their own view.

Quality review

Before release, a senior analyst reviews each model for consistency and checks its conclusions against the underlying evidence. All forecasts carry uncertainty, and our reports should be used alongside your own judgement.